Research.
Primary research on how AI search verifies and recommends professionals — Clarion's audits, methodology notes, and the entity-graph architecture they document.
Generative Engine Optimization Statistics, Verified14 minute read
Every number carries a verdict: the verified figures (Pew's click data, the ~12% citation/ranking overlap, the schema null result), the eight famous stats that failed checking, the hold list — and the honest size of the winnable opportunity: about a third.
Read the ledger →The AI-Search Mythbusting Register12 minute read
Eight widely-repeated AEO/GEO statistics, adversarially tested against their original sources and refuted — plus the real, more modest numbers underneath them, and one finding that looks like a myth but is actually a lesson in correlation versus causation.
Read the register →How AI Verifies You're Real20 minute read
The AEO architecture walkthrough: the seven-layer entity graph Clarion's 130-firm audit specified, taught from first principles with paired examples across two professions, plus a live Schema Inspector that scores your own site — and tells you what's missing, never how to fix it.
Read the walkthrough →The AI Visibility Gap25 minute read
A 130-firm audit of how independent RIAs appear in AI search. Most are visible — but through directories they don't control. Schema coverage averages 1.93 of 5; zero firms link their regulatory record.
Read the full report →